FUJI is a well-known manufacturer of high-quality rods, reels, and fishing equipment. The company is leading the fishing industry with its outstanding products worldwide. FUJI is determined to drive the fishing industry forward by offering great rods, reel,s and accessories. We aim to provide well-engineered high-quality fishing components and equipment to maximize performance. FUJI has become one of the leading developers of rod components worldwide. FUJI is the ideal brand to choose for unmatched quality, innovation, unparalleled performance and leading-edge technology.